SiteSpect opens European office in Breukelen

Web Optimization Firm SiteSpect Announces European Expansion

September 15, 2009 - Boston, Massachusetts, United States, and Breukelen, The Netherlands - SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and targeting solutions, today announced the opening of its first European office in Breukelen, The Netherlands.

"Our European expansion is the result of growing customer demand for SiteSpect's non-intrusive approach to website optimization worldwide," said Eric J. Hansen, Founder and CEO of SiteSpect. "With SiteSpect, online marketers can test and target anything on their website without page tagging, enabling them to provide the most effective user experience."

Joining SiteSpect as its European manager is Frank Overbeek, previously the general manager of Memetrics Benelux. Overbeek also co-founded Orange Valley, a well-known Internet marketing and optimization agency, and has also served as the co-organizer of the Design for Conversion conferences.
"I am very pleased to bring SiteSpect's unique approach to testing and targeting to the European market," Overbeek stated. "Companies have their web analytics in place and are now looking for the next step in optimizing their websites. With SiteSpect's non-intrusive approach, this optimization is both easy and effective."

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create test campaigns and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100% turnkey, sparing marketers the implementation and maintenance headaches of competing solutions. SiteSpect integrates with all major third-party web analytics solutions, and professional services are available if needed.

Source: SiteSpect press release, see www.SiteSpect.com.